Blueprint to a Billion

One of our colleagues, SQ, received this book on his trip to Kaufmann Foundation last year. Finally got down to reading it, and here is a quick summary of some of the points in the book. There is however a great website here which you should check out.

1) Create and Sustain a Breakthrough Value Proposition

• Shapers of a New World, truly create new paradigm for their services and prods
  
• Niche Shapers, follow NWS with products and services that redefine specific market segment
  
• Category Killers, optimise with a better-faster-cheaper alternative
  

2) Exploit a High Growth Market Segment
What I found surprising here was that the top blue print industries were in service industries, not high-tech as one would expect. The top list goes (in descending order)... specialty stores, property and casualty insurance, health care facilities, data processing and outsourced services, healthcare services, regional banks, apparel retail, REITs. Surprising huh?


3) Rely on Maruqee Customers to Fuel their Revenue Powerhouse
- companies distinguished themselves with how they dwelt with their key customers, and how they got customers to sell for them.
e.g. Cisco landing Solomon Brothers
Marquee customers help by being

1. Product consumer by testing and deploying product
   
2. Codeveloping the value proposition making sure that it actually works
   
3. Serve as a reference to facilitate sales to their peers
   

4) Leverage on Big Brother Alliances for Breaking into New Markets
create complementary win-win relationships with their bigger counterparts.

5) Become Master's of Exponential Growth

6) Inside-Outside Leadership pairing of Management Team

7) Board Composition of Essential Experts