Just finished this book. Really liked this quote about design.
" Steve said, ' Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. To design something really well, you have to 'get it'. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something... Most people don't take the time to do that.'
Steve then proceeds to tell about how his whole family become involved, in all things, the selection of a new washing machine and dryer. European machine does a much better job, uses about 1/4 as much water and treats clothes more gently. But American machines take about half the time to wash.
'We spent some time in our family talking about what's the trade-off we want to make. We spent about two weeks talking about this. Every night at the dinner table. we'd get around to that old washer-dryer discussion. And the talk was about design."
I liked this other quote from Steve Jobs (emphasis mine)
"We live in an era where more and more of our activities depend on technology. We take our photos without film and have to do something with them to make them usable. We get our music over the Internet and carry it around in digital music players. It's in your automobile and kitchen. Apple's core strength is to bring very high technology to mere mortals in a way that surprises and delights them and that they can figure our how to use. Software is the key to that. In fact, software is the user experience. "
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